Skincare has always been synonymous with women but in this new decade we are seeing men becoming more aware of just how important skincare really is. Between sun damage and pollutants affecting our everyday lifestyle it's not hard to understand why.
Long gone are the days that men feel self-conscious about taking care of themselves, and what an amazing example we see with Liam Payne in British Vogue talking about his absolute travel essentials, featuring none other than QMS Medicosmetics!
Watch the full video: https://www.vogue.co.uk/video/video/liam-payne-in-the-bag
Gents take notes!